TRADEMARK

Trademarks are perhaps most commonly thought of in the context of corporate brand names, such as Coca-Cola, Mercedes-Benz, or Levi’s, though trademark interests can be implicated through a wide variety of commercial activities, such as logos, personal names, band names, trade names, business names, and the like. The intricacies of securing trademark registrations, policing the trademarks on a world-wide basis, as well as developing and promoting a brand, require broad familiarity with international intellectual property laws and trends. Personalities can develop their own names or images into a trademark in order to bolster their respective intellectual property rights, through protection and enforcement, extensive and selective licensing, and strategic branding efforts.

 

CMG Worldwide

An unparalleled reputation and the recognized leader in the field of celebrity branding, marketing, licensing, clearances, intellectual property management and event services.

Mark Roesler

CEO
CMG Worldwide

mark@cmgworldwide.com