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TRADEMARK
Trademarks are perhaps most commonly thought of in the
context of corporate brand names, such as Coca-Cola, Mercedes-Benz,
or Levi's, though trademark interests can be implicated
through a wide variety of commercial activities, such as
logos, personal names, band names, trade names, business
names, and the like. The intricacies of securing trademark
registrations, policing the trademarks on a world-wide
basis, as well as developing and promoting a brand, require
broad familiarity with international intellectual property
laws and trends. Personalities can develop their own names
or images into a trademark in order to bolster their respective
intellectual property rights, through protection and enforcement,
extensive and selective licensing, and strategic branding
efforts.
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